Tag Archives | Social Intelligence

From Listening to Analytics – #SMAS12 Tweetopedia

By on April 17, 2012 in Social Analytics, Social Listening, Social Metrics

I had a blast today on my quasi-impromptu panel appearance and presentation. Great minds and insights at the inaugural Social Media Analytics Summit. I’m humbled by the comments. Enjoy the deck.

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Content + Social = Leads

By on March 25, 2012 in Gamification, Social Influence, Social Listening, SocialCRM

Your content is great, right? Right? At least so say your marketing managers. Let’s assume they’re correct. Your content is the shiz-nit. It’s great stuff, easy to understand, performs reasonably well on your web site, perhaps it’s also well-received by your sales org.

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DISCUSS: Are you a Facebook liker or lurker?

By on January 16, 2012 in Community Management, Social Influence, Social Listening, Social Media Marketing, Social Policy

Hardly a week goes by when some enterprising colleague asks me how to identify, segment, market to, and effectively stalk (my words, not theirs) their company page’s Facebook followers.

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The internet never forgets

By on June 30, 2011 in Community Management, Social Listening

Social media is still very new to much of the world. I tend to forget that in my day-to-day work. In recent weeks, I’ve had the pleasure and honor of exposing new eyes to the wonders of the medium, and of course, the potential pitfalls.

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Your Facebook Privacy… and Mine!

By on June 29, 2011 in Social Influence, Social Listening

Facebook Privacy… I thought I’d share my personal-pseudo-professional take on the matter. I tend to lock my Facebook down like a vault. I even use “friend lists” to provision access to my info across different groups: family, friends, acquaintances, colleagues, etc. If I haven’t actually met you and had a conversation with you, don’t waste [...]

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