Tag Archives | social business

Where is your social journey taking you?

By on April 13, 2012 in Social Analytics, Social Media Marketing, SocialCRM

Becoming a fully engaged enterprise in today’s social world isn’t about creating a “social media strategy.” It is a journey defined by stages of operational maturity, milestones, and ultimately, a destination. The successful journey requires practitioner experience, pragmatism – and perseverance. But the payoff is immense. email

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3 e#FForts proving EMC is a social brand

By on March 30, 2012 in Social Influence, Social Listening, Social Media Marketing, SocialCRM

In any organization today, the journey to becoming (or maturing into) a truly social business is staggering. It’s like steering a giant ship, slow and steady. Too often, my frustrations in not being able to turn that ship on a dime mask the awesomesauce that’s happening all over the company. Here are three FOLLOW FRIDAY [...]

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3 ways content marketing is critical to social business

By on February 20, 2012 in Community Management, Social Influence, Social Listening, Social Media Marketing

How are you bringing content to market? Think you have a good idea of who your influencers are? How your most effective advocates are spreading your gospel? I challenge you to think again about how you’re engaging these voices. Or more simply, is your message being heard by the people who want to hear it? [...]

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Making Sales with Social [INFOGRAPHIC]

By on October 27, 2011 in Community Management, Social Listening, Social Media Monitization, SocialCRM
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Social listening for managers

By on September 27, 2011 in Social Listening, Tools

Brand management. Crisis communications. Support. Competitive intelligence. Share of voice. Lead generation. Social media metrics. Thought leadership. Driving influence. Voice of customer. What are these topics? And why should you care?

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If you tweet it, will they come?

By on August 15, 2011 in Social Influence, Social Listening, Social Media Marketing, Social Media Monitization

I’m part of an exciting new trend in enterprise social media… monitization. Social practitioners know the value the medium drives for a business. We at EMC are making it happen, showing the power of every tweet and blog comment can have on our bottom line.

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Where’s the ‘report’ button?

By on July 10, 2011 in Social Influence, Social Listening, Social Media Marketing, Social Metrics, Social Policy, SocialCRM, Tools

As EMC embarks on it’s next social journey, I have the unique honor of seeing the flight plan as it’s being developed. I’m the wise old owl perched atop a building watching the world go by. I listen.

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The Social Business [INFOGRAPHIC]

By on June 17, 2011 in Social Listening, Social Media Marketing, SocialCRM

Here’s a neat infographic highlighting important aspects of the “social business.” I share it ‘cuz it provides a good snapshot of what’s what. Full disclosure… this infographic is marketing a book — Smart Business, Social Business — in chapter 12 of which EMC social media is featured as a case study. I only this moment [...]

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