Tag Archives | sentiment

5 Tips to Decipher Social Sentiment

By on January 9, 2012 in Social Influence, Social Listening, Social Media Marketing

Sentiment is a funny topic. Why is it so important and why do we rely on tools to tell us what it is and what it means? Why are we content to assign a positive or negative score to something, but resist the idea of understanding the ideas presented within the comments themselves? email

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Social Media is Big Data

By on December 29, 2011 in Social Influence, Social Listening, SocialCRM, Tools

I don’t think this idea can be stated enough. 2011 saw a lot of new conversations and thought-leadership around Big Data. I sit at perhaps one of the most exciting intersections of social media and big data: E-M-C.

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