Tag Archives | Radian6

It’s On: social media vendor consolidation

By on June 5, 2012 in Social Analytics, Social Media Marketing, SocialCRM

Folks in the social analysis space have for years talked about the wide and varied number of Social Media Management Services (SMMS) or social listening platforms or social engagement platforms. Industry analyst Jeremiah Owyang has long predicted a unified social software stack. But what does it mean? email

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Can you hear 2012?

By on December 30, 2011 in Gamification, Social Influence, Social Listening, Social Media Marketing, Social Metrics, SocialCRM, Tools

Might as well hop on the prognostication bus, seeing lots of exciting moves in the social CRM space shaping up. By no means exhaustive, here’s what has caught my eye and what I think it means for folks in the listening game.

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Listen and enjoy a nice marshmallow

By on August 4, 2011 in Social Listening, Social Media Monitization, SocialCRM, Tools

Here’s a humorous (and very effective) video on what listening is and how is can help you and your brand.

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Listening is harder than you think

By on November 13, 2010 in Social Listening, Social Media Marketing, SocialCRM

How many times have you heard that phrase? Or read books like Stephen Covey’s “Seven Habits.” Or taken an “active listening” course? Listening is harder than you think. It’s practically a cliche, but nonetheless one of the most important life lessons one can learn.

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Which tool do I use?

By on January 18, 2010 in Social Listening, SocialCRM, Tools

Every day I’m asked for access to our social monitoring tool. On the one hand, I’m excited that folks want to engage but on the other I question them on what objectives they want to meet. Are you looking for Twitter metrics? Influential bloggers? Other business intelligence?

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