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Becoming a social business

By on May 9, 2013 in Digital Strategy, Social Media Marketing, SocialCRM

Social media can be a great meeting place for businesses and their customers. If you’ve been paying attention to the social space lately, you’ll see a common thread: companies trying to figure out how to connect with customers (and potential customers!). email

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Can you hear 2012?

By on December 30, 2011 in Gamification, Social Influence, Social Listening, Social Media Marketing, Social Metrics, SocialCRM, Tools

Might as well hop on the prognostication bus, seeing lots of exciting moves in the social CRM space shaping up. By no means exhaustive, here’s what has caught my eye and what I think it means for folks in the listening game.

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Listening is harder than you think

By on November 13, 2010 in Social Listening, Social Media Marketing, SocialCRM

How many times have you heard that phrase? Or read books like Stephen Covey’s “Seven Habits.” Or taken an “active listening” course? Listening is harder than you think. It’s practically a cliche, but nonetheless one of the most important life lessons one can learn.

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