Tag Archives | Facebook

DISCUSS: Are you a Facebook liker or lurker?

By on January 16, 2012 in Community Management, Social Influence, Social Listening, Social Media Marketing, Social Policy

Hardly a week goes by when some enterprising colleague asks me how to identify, segment, market to, and effectively stalk (my words, not theirs) their company page’s Facebook followers. email

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Whose rules?

By on August 5, 2011 in Social Influence, Social Listening, Social Media Marketing

Ever wonder what the right mix is for engaging with audiences on Facebook? I do… All. The. Time.

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Your Facebook Privacy… and Mine!

By on June 29, 2011 in Social Influence, Social Listening

Facebook Privacy… I thought I’d share my personal-pseudo-professional take on the matter. I tend to lock my Facebook down like a vault. I even use “friend lists” to provision access to my info across different groups: family, friends, acquaintances, colleagues, etc. If I haven’t actually met you and had a conversation with you, don’t waste [...]

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Rebirth of a Blog

By on June 17, 2011 in Social Listening, SocialCRM

It’s been a very interesting 12 social media months here at EMC. The company has taken major steps forward in bring social to every corner of our business.

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What’s the ROI of a ‘like’?

By on April 28, 2011 in Social Listening, Social Media Monitization, Social Metrics, SocialCRM

I’m often asked to write reports or analyze metrics around various social media activities happening around EMC. By-and-large this is a very interesting task to do correctly. Aside from counting tweets or wall posts or blogs, metrics need a beginning point. More importantly they need context and strategy around the topic being discussed.

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Mega Bait

By on January 11, 2011 in Community Management, Social Listening, Social Media Marketing

EMC’s strongest social media marketing program to date is gaining traction around the Mega Launch Teaser Campaign. We’re tweeting and YouTubing and Facebooking and, as soon as the curtain opens, we’ll be blogging aplenty.

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Listening is harder than you think

By on November 13, 2010 in Social Listening, Social Media Marketing, SocialCRM

How many times have you heard that phrase? Or read books like Stephen Covey’s “Seven Habits.” Or taken an “active listening” course? Listening is harder than you think. It’s practically a cliche, but nonetheless one of the most important life lessons one can learn.

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