Tag Archives | EMC

A view from EMC World

By on May 25, 2011 in Social Media Marketing

The social engagement team at EMC had a blast at EMC World. We connected with audiences in innovative new ways, providing value along the way. I’m not gonna recap the fun here, since our Pied Piper already has email

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What’s the ROI of a ‘like’?

By on April 28, 2011 in Social Listening, Social Media Monitization, Social Metrics, SocialCRM

I’m often asked to write reports or analyze metrics around various social media activities happening around EMC. By-and-large this is a very interesting task to do correctly. Aside from counting tweets or wall posts or blogs, metrics need a beginning point. More importantly they need context and strategy around the topic being discussed.

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Mega Bait

By on January 11, 2011 in Community Management, Social Listening, Social Media Marketing

EMC’s strongest social media marketing program to date is gaining traction around the Mega Launch Teaser Campaign. We’re tweeting and YouTubing and Facebooking and, as soon as the curtain opens, we’ll be blogging aplenty.

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EMC is Social Media [INFOGRAPHIC]

By on November 16, 2010 in Social Listening, Social Media Marketing, SocialCRM
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Listening is harder than you think

By on November 13, 2010 in Social Listening, Social Media Marketing, SocialCRM

How many times have you heard that phrase? Or read books like Stephen Covey’s “Seven Habits.” Or taken an “active listening” course? Listening is harder than you think. It’s practically a cliche, but nonetheless one of the most important life lessons one can learn.

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Listening to your customers

By on May 27, 2010 in Social Listening, Social Metrics, Tools

Have you ever created a Facebook page for your company? Do you tweet for or about your company? Or did your boss ask to figure out what’s being said about your company?

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Business is social

By on May 17, 2010 in Social Metrics, Social Policy

The numbers crunchers at NetProspex released this week a tidy report ranking the most socially-savvy companies, across a few quantitative metrics. Data from their own sources was mashed together with info from social data provider Rapleaf, ranking social activity among employees of large companies. EMC checks-in at #16 on the “Social 50″ rankings.

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The Digital Universe

By on May 10, 2010 in Social Listening

Think back over the past 12 months. How many photos did you take and share online? How many emails did you send or receive? How many social networking sites are you a member of? Do you tweet or write a blog? Have you commented on a news or retail web site?

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Social Media Jobs at EMC

By on May 10, 2010 in Social Media Marketing

Hey, all you online socialites! EMC has some diverse openings in the social/digital strategy space! The community manager positions are in my organization. You’d be working closely with other CMs in addition to the larger social media and digital strategy teams. The strategist and manager positions will likely align with my activities in the social [...]

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