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Don’t be scared by your digital shadow

By Keith Paul on June 28, 2011 in Social Influence, Social Media Marketing, Social Policy, SocialCRM

How long is your digital shadow? Hell, what IS your digital shadow? Every bit of information about you–across the Internets–makes up your digital shadow. Every email, every photo, every social media account, every financial transaction, EVERYTHING you do that is represented by ones and zeros gets stored somewhere (many somewheres) and is called your digital [...]

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Listening to your customers

By Keith Paul on May 27, 2010 in Social Listening, Social Metrics, Tools

Have you ever created a Facebook page for your company? Do you tweet for or about your company? Or did your boss ask to figure out what’s being said about your company?

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