Tag Archives | Altimeter

Eating from the Social Media ROI Cookbook

By on July 24, 2012 in Social Analytics, Social Influence, Social Media Marketing, Social Media Monitization, Social Metrics, SocialCRM

ROI eludes many folks in the social media space. Not because social marketeers aren’t able to, it’s just damn difficult to assign cause and effect to a very organic and often nebulous activity. email

email
Read full story • Comments { 1 }

Have you cracked the social measurement code?

By on August 10, 2011 in Social Influence, Social Listening, Social Media Marketing, Social Media Monitization, Social Policy, SocialCRM, Tools

You leverage web analytics at some level, right? Been wondering on how to apply those concepts to social media? Are you a social media practitioner trying to justify your existence? ROI is hard to measure… today.

Read full story • Comments { 1 }

Are you listening at all levels of your org?

By on July 27, 2011 in Community Management, Social Influence, Social Listening, Social Media Marketing, Social Media Monitization, SocialCRM

Listening should be the next focus of any org’s social journey. Are you tuned-in to your chatter? From Altimeter Group‘s Pilot Series of events.  See the tweet stream at #AltimeterPilot. See the photos at Flickr.

Read full story • Comments { 0 }