If 2010 was the year to go social, 2011 the year to engage and 2012 the year to analyze your social activity, then 2013 must be the year to make all that work and investment actionable. I give you “native advertising.” email
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ROI eludes many folks in the social media space. Not because social marketeers aren’t able to, it’s just damn difficult to assign cause and effect to a very organic and often nebulous activity.
Planning a “social selling” strategy? I bet you’re already doing it. Here’s why. (Be sure to read through the end for a special bonus tip!)
Social sales, social selling, monitization. Those are just three headings given to the concept of leveraging social media within a sales process. But how does a B2B enterprise enable social selling in an environment with long sales cycles? How does any org with sales ranging from the tens of thousands to the multi-millions convince a [...]
The zzzzuper zmart folks at MIT’s Center for Collective Intelligence are working on the art and science around Innovative Collaborative Knowledge Networks. This group has produced cool works like Coolfarming and Coolhunting which explore the idea of ideas and of working in collaborative and innovative ways.
The words you’re about to read have been kicking around my shiny bald dome for some time now. I’ve been wanting to share this part of EMC’s social journey, but just haven’t had that ah-ha! moment to put our story into context. @Forrester’s Zach Hofer-Shall issued a timely rant yesterday asking, “Are you taking action?”
“Influence” is a hot topic in social media circles. We’re constantly looking to understand who is influential to which conversations and how we can leverage those influencers’ voices with those conversations we’re most interested. Like much of social media today, measuring influence is a tough nut to crack.
People like stuff. We like to count how much of it we have. It’s even viewed in certain circles as a measure of success. Back in the early days of the web, everyone had a hit counter at the bottom of their homepage. We shamelessly clicked ‘reload’ to make our sites seem more popular.
I’m part of an exciting new trend in enterprise social media… monitization. Social practitioners know the value the medium drives for a business. We at EMC are making it happen, showing the power of every tweet and blog comment can have on our bottom line.
Keith Paul has over 15 years of digital marketing experience ranging from the unique goals of institutions of higher education to the market-driven needs of Fortune 500 brands.
Follow @KeithPaul on Twitter
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