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EMC World’s Social Media Magic 8-Ball

By on May 17, 2012 in Social Media Marketing, SocialCRM

First and foremost, we’re going HUGE with making the 2012 show the most social ever. Big deal, you say? Social is growing, so our use of social should too? No argument from me, but it’s all in how we’re getting social. There’s been nothing short of groundbreaking work done by many, many folks all over EMC [...]

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Looking for a cutting edge job? Social business meets data science at EMC.

By on April 23, 2012 in Social Analytics, Social Metrics, SocialCRM

This is hot stuff. EMC Marketing is building one of the first-of-its-kind Marketing Sciences labs. The job itself will be based in either the Boston or San Francisco areas and is responsible to help tie EMC’s social intelligence to the rest of our BI. Come work with me!

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Where is your social journey taking you?

By on April 13, 2012 in Social Analytics, Social Media Marketing, SocialCRM

Becoming a fully engaged enterprise in today’s social world isn’t about creating a “social media strategy.” It is a journey defined by stages of operational maturity, milestones, and ultimately, a destination. The successful journey requires practitioner experience, pragmatism – and perseverance. But the payoff is immense.

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Selling Social Selling

By on April 9, 2012 in Social Listening, Social Media Marketing, Social Media Monitization, SocialCRM

Social sales, social selling, monitization. Those are just three headings given to the concept of leveraging social media within a sales process. But how does a B2B enterprise enable social selling in an environment with long sales cycles? How does any org with sales ranging from the tens of thousands to the multi-millions convince a [...]

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Is your business “swarming” to the future?

By on April 4, 2012 in Community Management, Social Influence, Social Media Monitization, SocialCRM

The zzzzuper zmart folks at MIT’s Center for Collective Intelligence are working on the art and science around Innovative Collaborative Knowledge Networks. This group has produced cool works like Coolfarming and Coolhunting which explore the idea of ideas and of working in collaborative and innovative ways.

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Get blogging at #EMCworld 2012!

By on April 2, 2012 in Community Management, Social Influence, SocialCRM

Vegas. Maroon5. Tons of EMC face-melting tranformations! What more could you ask for? Oh yeah, our completely-caffeinated big data Bloggers’ Lounge! There’s one way to find out… Join us for EMC World 2012 this May, Vegas-style.

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Big Firms Struggle to Rein in their Social Media Houses

By on April 2, 2012 in Social Listening, Social Media Marketing, SocialCRM, Tools

Great read from @WBJournal on the successes and challenges of building efforts and culture around corporate social media.

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3 e#FForts proving EMC is a social brand

By on March 30, 2012 in Social Influence, Social Listening, Social Media Marketing, SocialCRM

In any organization today, the journey to becoming (or maturing into) a truly social business is staggering. It’s like steering a giant ship, slow and steady. Too often, my frustrations in not being able to turn that ship on a dime mask the awesomesauce that’s happening all over the company. Here are three FOLLOW FRIDAY [...]

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Don Draper meets Rick Santorum

By on March 27, 2012 in Community Management, Social Influence, Social Listening, SocialCRM

This week, a couple notable things happened in the pop culture world. Both ideas can be applied to your social listening and SEO strategies.

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Content + Social = Leads

By on March 25, 2012 in Gamification, Social Influence, Social Listening, SocialCRM

Your content is great, right? Right? At least so say your marketing managers. Let’s assume they’re correct. Your content is the shiz-nit. It’s great stuff, easy to understand, performs reasonably well on your web site, perhaps it’s also well-received by your sales org.

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