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DISCUSS: Are you a Facebook liker or lurker?

By on January 16, 2012 in Community Management, Social Influence, Social Listening, Social Media Marketing, Social Policy

Hardly a week goes by when some enterprising colleague asks me how to identify, segment, market to, and effectively stalk (my words, not theirs) their company page’s Facebook followers. email

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Who owns influence?

By on December 29, 2011 in Community Management, Social Influence, Social Media Marketing, Social Policy, SocialCRM

It wasn’t too long ago that news of lawsuits involving employee use of social media in the workplace dominated tech headlines. In fact, I’ve written on the subject. We’re far from hearing the end of such issues. This latest one takes the proverbial cake and is far from resolution as more companies get social.

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Have you cracked the social measurement code?

By on August 10, 2011 in Social Influence, Social Listening, Social Media Marketing, Social Media Monitization, Social Policy, SocialCRM, Tools

You leverage web analytics at some level, right? Been wondering on how to apply those concepts to social media? Are you a social media practitioner trying to justify your existence? ROI is hard to measure… today.

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Where’s the ‘report’ button?

By on July 10, 2011 in Social Influence, Social Listening, Social Media Marketing, Social Metrics, Social Policy, SocialCRM, Tools

As EMC embarks on it’s next social journey, I have the unique honor of seeing the flight plan as it’s being developed. I’m the wise old owl perched atop a building watching the world go by. I listen.

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EMC wants YOU to be social on #smday

EMC wants YOU to be social on #smday

By on June 30, 2011 in Community Management, Gamification, Social Influence, Social Listening, Social Media Marketing, Social Media Monitization, Social Policy, SocialCRM, Tools

EMC’s vibrant social brand extends across the usual suspects to our own EMC Community Network of 250,000 customers, partners and employees around the globe. We’re even beginning to engage in other targeted communities like that over at Spiceworks.

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Don’t be scared by your digital shadow

By on June 28, 2011 in Social Influence, Social Media Marketing, Social Policy, SocialCRM

How long is your digital shadow? Hell, what IS your digital shadow? Every bit of information about you–across the Internets–makes up your digital shadow. Every email, every photo, every social media account, every financial transaction, EVERYTHING you do that is represented by ones and zeros gets stored somewhere (many somewheres) and is called your digital [...]

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Are you a “creative experimenter?”

By on June 22, 2011 in Social Listening, Social Media Marketing, Social Policy

The Harvard Business Review this month asks “What’s Your Social Media Strategy?” and offers-up this social media quiz. Both examine how companies are using social media for both collaboration and for marketing. Print the quiz and pass along to your peers in the social world. What’s your score?

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Chrysler f*cks up

By on March 10, 2011 in Social Influence, Social Listening, Social Media Marketing, Social Policy

That got your attention, didn’t it?

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Dilbert’s boss hires a social media manager

By on September 13, 2010 in Social Media Marketing, Social Policy

Check out the new social media meme on Dilbert this week

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Business is social

By on May 17, 2010 in Social Metrics, Social Policy

The numbers crunchers at NetProspex released this week a tidy report ranking the most socially-savvy companies, across a few quantitative metrics. Data from their own sources was mashed together with info from social data provider Rapleaf, ranking social activity among employees of large companies. EMC checks-in at #16 on the “Social 50″ rankings.

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