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Are you aware of how (well) you engage?

By on March 18, 2013 in Social Analytics, Social Listening, Social Metrics, Tools

There are a few social media monitoring tools out there these days. You get the basics out of tools like Facebook’s Insights or LinkedIn’s company page statistics. There’s a variety of good tools from many vendors offering more than the basics. And then there’s some being bought up by the likes of IBM, Cisco and Oracle. [...]

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Hashtag meets trombone: #HistoryLesson

By on July 2, 2012 in Social Listening, Tools

Ever wonder where those fun Twitter hashtags started? Here’s a jazzy video lesson on the history of the hashtag from Paul Nowell a/k/a the @JazzTrombonist.

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Are your tweets as smooth as a Larry Bird lay-up?

By on June 1, 2012 in Social Influence, Social Listening, Social Media Marketing, SocialCRM, Tools

I heard this quote a while back and it’s stuck with me: Twitter is not a micro-blogging service; it’s a macro-listening service Not that this quote has any particular poetic value, but that it completely and correctly characterizes how Twitter can be used at the center of your social business strategy.

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Big Firms Struggle to Rein in their Social Media Houses

By on April 2, 2012 in Social Listening, Social Media Marketing, SocialCRM, Tools

Great read from @WBJournal on the successes and challenges of building efforts and culture around corporate social media.

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You are (almost) what you tweet [INFOGRAPHIC]

By on March 20, 2012 in Tools

Not sure this is entirely true. Gamer? Where’s it getting that? Well, historically accurate as that looks like an original NES controller. Ahhh… hours and hours of Zelda back in the day.

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What the “hash” is that?

By on February 13, 2012 in Social Listening, SocialCRM, Tools

Ever wonder what all the symbols are in all those tweets? Twitter uses a few different symbols to achieve certain results for its users. Here’s a quick guide to these common symbols, but a simple way to remember is this: @ refers to Twitter accounts and # refers to topics.

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“How Many” is not a valid KPI

By on February 11, 2012 in Social Listening, Social Media Monitization, SocialCRM, Tools

People like stuff. We like to count how much of it we have. It’s even viewed in certain circles as a measure of success. Back in the early days of the web, everyone had a hit counter at the bottom of their homepage. We shamelessly clicked ‘reload’ to make our sites seem more popular.

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4 ways listening can help your business [INFOGRAPHIC]

By on February 9, 2012 in Social Analytics, Social Listening, Social Media Marketing, Tools

What are your customers saying about you? Your market? Listening and engagement is becoming a critical piece of the marketing mix. It affects everything from the sales funnel to customer support to media-mix modeling. Social media is the key to your digital strategy. Start those engines

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EMC got its social listen & measure on today!

By on February 8, 2012 in Social Analytics, Social Listening, SocialCRM, Tools

An occasional mind meld of all things social analytic. Smart folks from across the org stuffed themselves into a room and joined online to discuss how social analytics plays a huge role in how @EMCcorp does social. We had fun.

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Social listening from a dog’s POV

By on February 8, 2012 in Social Influence, Social Listening, Social Media Marketing, Tools

My dog has a head for social listening. She does. If little Ella could talk or type, she’d be a listening champion.

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