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Becoming a social business

By on May 9, 2013 in Digital Strategy, Social Media Marketing, SocialCRM

Social media can be a great meeting place for businesses and their customers. If you’ve been paying attention to the social space lately, you’ll see a common thread: companies trying to figure out how to connect with customers (and potential customers!). email

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Are you aware of how (well) you engage?

By on March 18, 2013 in Social Analytics, Social Listening, Social Metrics, Tools

There are a few social media monitoring tools out there these days. You get the basics out of tools like Facebook’s Insights or LinkedIn’s company page statistics. There’s a variety of good tools from many vendors offering more than the basics. And then there’s some being bought up by the likes of IBM, Cisco and Oracle. [...]

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4 factors for social business: let’s “reset”

By on October 4, 2012 in Digital Strategy, Social Analytics, Social Media Marketing, SocialCRM

Social media adoption remains a hot topic with the business crowd. While larger companies like IBM, Oracle and EMC are doing well in extending customer interactions into the social space, others are just getting started. 

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Hashtag, smashtag, bashtag, cashtag

By on August 3, 2012 in Social Influence, Social Listening, Social Media Marketing

So there’s been a lot of hashtaggery of late. We’ve seen usage spread virally and organically around things like social upheaval, natural disasters, the Olympics and a multitude of marketing campaigns. But what do they all mean? Should I even pay attention to them?

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Eating from the Social Media ROI Cookbook

By on July 24, 2012 in Social Analytics, Social Influence, Social Media Marketing, Social Media Monitization, Social Metrics, SocialCRM

ROI eludes many folks in the social media space. Not because social marketeers aren’t able to, it’s just damn difficult to assign cause and effect to a very organic and often nebulous activity.

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Hashtag meets trombone: #HistoryLesson

By on July 2, 2012 in Social Listening, Tools

Ever wonder where those fun Twitter hashtags started? Here’s a jazzy video lesson on the history of the hashtag from Paul Nowell a/k/a the @JazzTrombonist.

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3 ways you’re already doing “social selling”

By on June 29, 2012 in Community Management, Social Media Marketing, Social Media Monitization, SocialCRM

Planning a “social selling” strategy? I bet you’re already doing it. Here’s why. (Be sure to read through the end for a special bonus tip!)

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12 listening tools you probably haven’t heard about

By on June 21, 2012 in Social Analytics, Social Media Marketing, SocialCRM

UPDATED – It’s time for another round-up of interesting players in the social business space. Let’s focus on the varied and interesting listening-related startups out there, each taking a unique spin on how to leverage social media engagements. If your über-cool tool isn’t mentioned here, then by all means, give yourself a shout in comments [...]

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It’s On: social media vendor consolidation

By on June 5, 2012 in Social Analytics, Social Media Marketing, SocialCRM

Folks in the social analysis space have for years talked about the wide and varied number of Social Media Management Services (SMMS) or social listening platforms or social engagement platforms. Industry analyst Jeremiah Owyang has long predicted a unified social software stack. But what does it mean?

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