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EMC World’s Social Media Magic 8-Ball

By on May 17, 2012 in Social Media Marketing, SocialCRM

First and foremost, we’re going HUGE with making the 2012 show the most social ever. Big deal, you say? Social is growing, so our use of social should too? No argument from me, but it’s all in how we’re getting social. There’s been nothing short of groundbreaking work done by many, many folks all over EMC [...]

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Where is your social journey taking you?

By on April 13, 2012 in Social Analytics, Social Media Marketing, SocialCRM

Becoming a fully engaged enterprise in today’s social world isn’t about creating a “social media strategy.” It is a journey defined by stages of operational maturity, milestones, and ultimately, a destination. The successful journey requires practitioner experience, pragmatism – and perseverance. But the payoff is immense.

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Selling Social Selling

By on April 9, 2012 in Social Listening, Social Media Marketing, Social Media Monitization, SocialCRM

Social sales, social selling, monitization. Those are just three headings given to the concept of leveraging social media within a sales process. But how does a B2B enterprise enable social selling in an environment with long sales cycles? How does any org with sales ranging from the tens of thousands to the multi-millions convince a [...]

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Big Firms Struggle to Rein in their Social Media Houses

By on April 2, 2012 in Social Listening, Social Media Marketing, SocialCRM, Tools

Great read from @WBJournal on the successes and challenges of building efforts and culture around corporate social media.

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3 e#FForts proving EMC is a social brand

By on March 30, 2012 in Social Influence, Social Listening, Social Media Marketing, SocialCRM

In any organization today, the journey to becoming (or maturing into) a truly social business is staggering. It’s like steering a giant ship, slow and steady. Too often, my frustrations in not being able to turn that ship on a dime mask the awesomesauce that’s happening all over the company. Here are three FOLLOW FRIDAY [...]

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Forget listening. Are you taking action?

By on March 22, 2012 in Social Analytics, Social Influence, Social Listening, Social Media Marketing, Social Media Monitization, Social Metrics, SocialCRM

The words you’re about to read have been kicking around my shiny bald dome for some time now. I’ve been wanting to share this part of EMC’s social journey, but just haven’t had that ah-ha! moment to put our story into context. @Forrester’s  Zach Hofer-Shall issued a timely rant yesterday asking, “Are you taking action?”

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You are (almost) what you tweet [INFOGRAPHIC]

By on March 20, 2012 in Tools

Not sure this is entirely true. Gamer? Where’s it getting that? Well, historically accurate as that looks like an original NES controller. Ahhh… hours and hours of Zelda back in the day.

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Seeking socially savvy search savant

By on March 1, 2012 in Social Media Marketing

EMC’s Direct Marketing team is looking for a socially-savvy, searchtastic individual to bring our SEM/SEO skills to notches unknown! This role will work with peeps and tweeps putting EMC’s online content in the eyes of of our audiences. You’ll work closely with me as well in synching up search with social listening. Awesome stuff!

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6 social media personas you want to meet

By on February 27, 2012 in Community Management, Social Influence, Social Listening, Social Media Marketing

Interesting meme hitting the interwebs and the office cubicles these days: applying persona research to social media. I guess social is truly becoming business these days, with folks applying such techniques to our efforts. It’s cool. Seriously cool. And it justifies my existence as Chief Listener

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3 ways content marketing is critical to social business

By on February 20, 2012 in Community Management, Social Influence, Social Listening, Social Media Marketing

How are you bringing content to market? Think you have a good idea of who your influencers are? How your most effective advocates are spreading your gospel? I challenge you to think again about how you’re engaging these voices. Or more simply, is your message being heard by the people who want to hear it? [...]

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