Or underlistening? This very interesting study presents a very different idea around “social influence.” It takes a look at how one views oneself through the lens of our Facebook friends. It’s suggested that our own self-worth is being measured against the vacations and fun photos friends choose to share on Facebook. Are you measuring yourself [...]
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I’m flattered that LinkedIn counts me as one of their most-visited profiles.
Struggling with what to do with all your content? I know, me too. Here’s a great B2B content marketing report from MarketingProfs and the Content Marketing Institute that should help you take stock of how you’re leveraging all the great stories your org has to share. At the very least you should gain a few [...]
Thought leadership. Networking. Customer insight. Industry trends. These are just a few reasons. See more in this infographic from CEO.com.
Check out this comic from Brewster Rockit… when you’re researching blogs or measuring blogger reach, do you account for the impact of aggregators? Do you know how to spot them on “splogs” (spam-blogs) or on Twitter?
So there’s been a lot of hashtaggery of late. We’ve seen usage spread virally and organically around things like social upheaval, natural disasters, the Olympics and a multitude of marketing campaigns. But what do they all mean? Should I even pay attention to them?
ROI eludes many folks in the social media space. Not because social marketeers aren’t able to, it’s just damn difficult to assign cause and effect to a very organic and often nebulous activity.
There’s a lot of buzz in social media circles about what to do with influencers once you find them. Whether a blogger, tweep or a YouTube star, these influencers offer you much more ACTION than you might guess.
I heard this quote a while back and it’s stuck with me: Twitter is not a micro-blogging service; it’s a macro-listening service Not that this quote has any particular poetic value, but that it completely and correctly characterizes how Twitter can be used at the center of your social business strategy.
The zzzzuper zmart folks at MIT’s Center for Collective Intelligence are working on the art and science around Innovative Collaborative Knowledge Networks. This group has produced cool works like Coolfarming and Coolhunting which explore the idea of ideas and of working in collaborative and innovative ways.
Keith Paul has over 15 years of digital marketing experience ranging from the unique goals of institutions of higher education to the market-driven needs of Fortune 500 brands.
Follow @KeithPaul on Twitter
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