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Content + Social = Leads

By Keith Paul on March 25, 2012 in Gamification, Social Influence, Social Listening, SocialCRM

Your content is great, right? Right? At least so say your marketing managers. Let’s assume they’re correct. Your content is the shiz-nit. It’s great stuff, easy to understand, performs reasonably well on your web site, perhaps it’s also well-received by your sales org. email

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Can you hear 2012?

By Keith Paul on December 30, 2011 in Gamification, Social Influence, Social Listening, Social Media Marketing, Social Metrics, SocialCRM, Tools

Might as well hop on the prognostication bus, seeing lots of exciting moves in the social CRM space shaping up. By no means exhaustive, here’s what has caught my eye and what I think it means for folks in the listening game.

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How are you connecting thru social? [INFOGRAPHIC]

By Keith Paul on December 13, 2011 in Community Management, Gamification, Social Influence, Social Media Marketing, SocialCRM

Last week, the folks at econsultancy.com posted results from a CMO Council study examining the disconnect between what senior marketers think consumers want from social and the reality.

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EMC wants YOU to be social on #smday

By Keith Paul on June 30, 2011 in Community Management, Gamification, Social Influence, Social Listening, Social Media Marketing, Social Media Monitization, Social Policy, SocialCRM, Tools

EMC’s vibrant social brand extends across the usual suspects to our own EMC Community Network of 250,000 customers, partners and employees around the globe. We’re even beginning to engage in other targeted communities like that over at Spiceworks.

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