Your content is great, right? Right? At least so say your marketing managers. Let’s assume they’re correct. Your content is the shiz-nit. It’s great stuff, easy to understand, performs reasonably well on your web site, perhaps it’s also well-received by your sales org. email
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Last week, the folks at econsultancy.com posted results from a CMO Council study examining the disconnect between what senior marketers think consumers want from social and the reality.
EMC’s vibrant social brand extends across the usual suspects to our own EMC Community Network of 250,000 customers, partners and employees around the globe. We’re even beginning to engage in other targeted communities like that over at Spiceworks.
Keith Paul has over 15 years of digital marketing experience ranging from the unique goals of institutions of higher education to the market-driven needs of Fortune 500 brands.
Follow @KeithPaul on Twitter
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