About Keith Paul

Author Archive | Keith Paul

Becoming a social business

By on May 9, 2013 in Digital Strategy, Social Media Marketing, SocialCRM

Social media can be a great meeting place for businesses and their customers. If you’ve been paying attention to the social space lately, you’ll see a common thread: companies trying to figure out how to connect with customers (and potential customers!). email

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Are you aware of how (well) you engage?

By on March 18, 2013 in Social Analytics, Social Listening, Social Metrics, Tools

There are a few social media monitoring tools out there these days. You get the basics out of tools like Facebook’s Insights or LinkedIn’s company page statistics. There’s a variety of good tools from many vendors offering more than the basics. And then there’s some being bought up by the likes of IBM, Cisco and Oracle. [...]

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Facebook Envy: social listening turned on its head

By on February 20, 2013 in Social Influence, Social Listening

Or underlistening? This very interesting study presents a very different idea around “social influence.” It takes a look at how one views oneself through the lens of our Facebook friends. It’s suggested that our own self-worth is being measured against the vacations and fun photos friends choose to share on Facebook. Are you measuring yourself [...]

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I’m a one-percenter. But what does that mean?

By on February 12, 2013 in Social Influence, Social Listening

I’m flattered that LinkedIn counts me as one of their most-visited profiles. 

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It seriously is all about your content [INFOGRAPHIC]

By on January 27, 2013 in Digital Strategy, Social Influence, Social Listening

Struggling with what to do with all your content? I know, me too. Here’s a great B2B content marketing report from MarketingProfs and the Content Marketing Institute that should help you take stock of how you’re leveraging all the great stories your org has to share.  At the very least you should gain a few [...]

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Adam Sandler dead or alive?

By on January 21, 2013 in Social Listening

I just happened to catch this tweet as it came thru… neither a Twitter, CNN nor a Google search at 1:45 PM ET could corroborate…

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Why should CEOs listen to social? [INFOGRAPHIC]

By on January 8, 2013 in Social Influence, Social Listening, SocialCRM

Thought leadership. Networking. Customer insight. Industry trends. These are just a few reasons. See more in this infographic from CEO.com.

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Go “native” with listening and metrics [INFOGRAPHIC]

By on December 14, 2012 in Digital Strategy, Social Listening, Social Media Monitization, Social Metrics

If 2010 was the year to go social, 2011 the year to engage and 2012 the year to analyze your social activity, then 2013 must be the year to make all that work and investment actionable. I give you “native advertising.”

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BEST OF: 2012 Election Twitter Parodies

By on October 12, 2012 in Social Listening

These are too funny not to share. And there are A LOT of them… here’s my round-up of Twitter parody accounts from the 2012 Presidential election.

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