What are your customers saying about you? Your market? Listening and engagement is becoming a critical piece of the marketing mix. It affects everything from the sales funnel to customer support to media-mix modeling. Social media is the key to your digital strategy. Start those engines 
Keith Paul has over 15 years of digital marketing experience ranging from the unique goals of institutions of higher education to the market-driven needs of Fortune 500 brands, currently serving as Chief Listener at EMC.
2012 seems to be the year of many things. Business are going to take social media engagement seriously, they'll become more comfortable in the space, they'll hire data analysts to measure all sort of stuff in new ways. They'll slay the dragon known as social data. […]
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