It baffles me the way companies react to social media. The only reaction in recent memory to be justifiable is from Domino’s Pizza. They took the right steps with their YouTubing ex-employees and used the episode to relaunch a brand.
Enter Starbucks and YouTube…
I can’t imagine the pain their baristas experience behind the counter. I see my very annoying fellow customers. I see their demands even at peak service times. It’s not funny. Ordering complicatedly special drinks when there’s a line 20 deep? You’re not that entitled. It’s just coffee.
This guy deserves props for his satirical look at his work. He deserves the opportunity to help recognize issues both customers and employees experience.
Starbucks, are you listening? Are you?
Chris Cristwell armed you with good material to IMPROVE the customer experience while giving employees a voice in the process. This could have been a major win. You could have used this experience to show that Starbucks cared.
Let’s hope Chris uses this to his advantage to launch a singing career. Who knows… Maybe that was his goal in all of this 
Nonetheless Starbucks, you missed a major opportunity.
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